Ever wondered what the strategy to generate qualified leads through Facebook Ads looks like? Here’s what we did for one local gym… (more…)
When I began my entrepreneurial journey, I was hungry to learn! As a result, I’ve spent nearly $100,000 on programs, courses and tools that I felt would give me a slight edge. Had I known then what I know now, I would have stopped and asked myself these three questions first: (more…)
Being an entrepreneur is not an easy task. There’s so much that a person has to do just to make it through the day. And, at the end of the day, there may be the wonder of where the day actually went. So how do we, the entrepreneurs and solo-preneurs of the world succeed when there’s simply so much to do? We use these peak performance strategies… (more…)
If you’re not using video to promote your business, it’s time you start!
Because video is currently the #1 way to capture the attention of the audience you’re going after for your business. And if that’s not reason enough, then consider these three reasons:
On January 31st, I had the opportunity to speak about Social Media. We spoke about the following:
- How to get started with Social Media
- The types of things you should be posting
- Where compassion and empathy comes into play with social media
- How to get started with Facebook advertising
- Why Facebook Live is important
|Date:||January 31, 2007|
|Appearance:||Getting Started With Social Media – Live on AM 1220 KHTS|
You put in all this money into marketing and then wonder if it was worth it. Has this thought ever crossed your mind? Let’s face it, we’re entrepreneurs, of course it has! If you’d like to finally know if it’s worth it, keep reading.
Opening a new business can be extremely exciting, especially as momentum builds and clients start walking through the door. And rather than stop to evaluate our progress, we continue through daily routines of servicing and attracting clients, like a horse with blinders/blinkers on.
It’s a thrill to move at such a quick pace, not worried about anything behind you, or on either side. But there comes a time when you need to stop and take a moment to work out your numbers.
One of the numbers that we often miss is the Lifetime Client Value (LCV). And, yet, it’s the one number that can really help us determine if we’re making the right decisions when it comes to marketing, and even in calculating your future income.
I love the term “charlatan” because it pretty much calls a person out.
Lately, it seems like every time someone leaves their employer, their fallback is to open up a social media agency. I admit that it’s both flattering and annoying.
Flattering — Because apparently, they feel that this is a growing industry filled with opportunity.
Annoying — Because many of these new pop-up agencies need this guidance themselves, but won’t admit it. In fact, they often think that they have a handle on digital advertising because they’ve posted and boosted before.
Why is this dangerous for marketers?
When you open yourself up to do business, you’re also opening yourself up to critique.
Give an unsatisfied customer a smartphone, and just like that – social media sites become a pulpit of sorts. I admit: Addressing complaints is not the most glamorous part of social media or business, but there is a right and a wrong way to do it.
Let me give you an example.
A local business owner extended a promotion through one of those coupon sites, but it had expired. A woman purchased the offer but did not redeem it in time. When she contacted the business, she was informed of the expiration. She didn’t like that the coupon had expired and felt that it should be honored. The business owner agreed, however, she didn’t feel like she was treated correctly, so she took to the business’s Facebook Page to voice her dissatisfaction. The business owner responded to the complaint with the “rest of the story;” however, it only seemed to agitate her further, and comments continued on both sides. In the end, nobody appeared to be satisfied, and the woman took to a second social media channel to voice her dissatisfaction.
Now, had this exchange occurred in person, it probably wouldn’t have been that big of a deal. A conversation would have transpired, and everybody would have gone about their day. But since this conversation occurred on social media, it lingers.
So what could have been done differently?
REWORK (Crown Business, 2010)
What book inspired you to walk the path you’re walking today in business?
You know those memories Facebook shows us? Well, this came up today, from 2013, a time when I was searching for direction in business. I remember reading this book, REWORK, and thinking that I should change how I was doing things.
Probably the biggest lesson I took away from REWORK is to stop talking and start doing – or in my case, stop trying to get everything perfect and just start doing it. It’s a simple concept, the concept that “Good is good enough” and yet it remains one of my biggest challenges today.
So if you’re on the fence about starting something new, remember that you’re not alone and that we’ve been there, I’ve been there. With a little guidance, a little faith, and a whole lot of desire, you can start your business. Oh, and work, don’t forget a lot of work!
If you’d like to check it out, here’s the link: http://amzn.to/2jlrWQN