When you first started your social media marketing efforts, did you create accounts on Twitter, Facebook, LinkedIn, etc.?
Did you post on all of those accounts regularly? Are you still posting?
In this article, you'll discover the one common mistake most entrepreneurs make when they begin their marketing efforts and what you can do to course correct.
Guilty. When I first began my entrepreneurial journey, I thought that I needed to be everywhere right away. I immediately went and created a Facebook Page, a Twitter Account, and a LinkedIn Company Page. The thing is that I quickly became overwhelmed with the idea of having to keep up with all of these accounts. So, I did what everyone else was doing, I set things up to automatically post from Facebook to Twitter and then to LinkedIn. The automation was simple, but the results were crappy.
I wasn't getting the results I expected. I expected people to embrace my content automatically, to comment and seek me out. Yeah, that didn't happen.
Instead, I was practicing “lazy social media.”
What is lazy social media? It's when you see these half crafted posts with links back to the original Facebook post that are not native to the targeted platform but instead is automatically shared. Or, a shared Instagram post to LinkedIn that was filled with hashtags that looked out-of-place. You know those posts, they look something like this:
So, here's what most people do. They make the mistake of thinking they need to be everywhere. And whereas that's true, when you're first starting out, you don't need to do that.
Instead, pick one.
Pick one medium, one social media platform that your existing and potential clients utilize and start there. Make sure that it's a platform that you're comfortable using and understand the general rules of engagement on so that you get up and running quickly. And, then focus on being REALLY GOOD there!
For example, my preferred platform is Facebook. Why? Well, because that's where my clients are, and that's where I am. I'm comfortable using it. I understand it. And, I'm on it regularly. As a result, I can craft content quickly, I can engage with people and further our relationship, and I enjoy doing it.
Yes, I'm active on other platforms as well, such as Instagram, Twitter, LinkedIn, YouTube and SnapChat – but not nearly as active as I am on Facebook. Once I mastered Facebook, only then did I start working on the other platforms.
Many of my clients are guilty of this as well. They become overwhelmed and ultimately discouraged with social media marketing because they just can't manage to be everywhere all of the time. Maybe you've felt this way too? Believe me, you're not alone.
My advice to you is this – pick one platform. Once you've got your process down, you're posting consistently, engaging with your audience and taking those relationships offline, then you can go ahead and add a second platform.
If you do this, you'll be rewarded with a loyal following that will follow you on those other platforms as well.
In conclusion, you can reduce the overwhelm brought on by having to be on every social media platform known to man by choosing a single platform that you're comfortable with, making sure your audience is there, focusing on it, and mastering it to get your message out. I promise that you'll notice so much more traction than if you were practicing lazy social media. What platforms are you most active one?