Don’t Commit Social Media Marketing Sabotage

Don’t Commit Social Media Marketing Sabotage

Have you ever felt that you just weren't good enough to jump on Facebook and do a Live video?
Or, perhaps you decided that you didn't really know what to say and that's why you aren't posting?

In this article, you'll discover how negative self-talk affects your social media marketing and how to overcome these feelings so that you can rock your social media marketing!

Negative self-talk, it's a real thing, and it affects your social media marketing more than you know.

Whether you're starting out, or if you've been in the trenches for a while, negative self-talk results in our feelings of unworthiness, of not being good enough. In social media, negative self-talk makes us feel that we aren't on our A-game or perhaps that we don't look as good as we should. The thing is, you're sabotaging yourself and your business.

Hear What Claudia Has To Say…

Negative self-talk is those words that come to mind and that voice that pops up in your head when you try to do something and get deterred. Arianna Huffington refers to that voice as “the obnoxious roommate” living in your head.

I work with clients, all of the time, that tell me that they can't do things, that they don't have the time or that they don't know how. These are the same people that embarked on the entrepreneurial journey because they believed they could make a living doing what they love. Every day they wake up to beat the odds of success and to carry on for another day, yet when it comes to social media marketing it's that effort that stems a series of excuses that “the obnoxious roommate” capitalizes on.

I get it.

There are days that I know I need to jump on camera and live stream to an audience. And, there are days that I don't feel like it. The obnoxious roommate in my head chimes in with the thoughts of doubt, and a series of excuses that permit me to skip out on my marketing for the day. You know those thoughts, they sound something like this:

“You're not having a good hair day”
“The lighting isn't flattering for your complexion”
“You look tired”
“You don't have the right equipment”
“You don't have anything to say”
“You really should be doing laundry”
“Nobody sees your posts, anyways”

And, I”m sure that you can think of a bunch of other thoughts that cross through your mind when you don't want to do something.

Here's the reality of being an entrepreneur…
… you're often doing things that you don't want to do because you know that they're the best thing for your business.

And, social media marketing is good for your business.

So, how do we evict that obnoxious neighbor so that we can make the most out of our marketing efforts?

First, you need to acknowledge it.

Take a step back and listen to what that voice is saying at that moment so that you recognize it quickly when it comes again.

Second, get over it!

Your mind is INCREDIBLY POWERFUL!

If you've ever played sports, then you know how powerful it is to visualize the game before the game is even played. Visualize yourself hitting that ball, making that goal, or crossing that finishing line. Imagine yourself holding that trophy. It's powerful because you've mentally prepared yourself to be in a positive state. A winning state.

If you've ever encountered an obstacle, and as an entrepreneur, I'm sure that you've faced your fair share, and you've pushed through it to achieve a positive outcome, it's your mind that helped you problem solve and empowered you to persevere

“Having a positive mental attitude is asking how something can be done rather than saying it can’t be done.”
Bo Bennett

Your mind allows you to accomplish anything you'd like to achieve, so why do we fight the need to build our brand, to put ourselves out on social media? Stop it. Get over that fear of not being the perfect spokesperson to promote your business because you are just that – The Perfect Person.

It's your dream, share it.

Third, start doing it.

One of the best ways to get over that little voice in your head and evict that obnoxious neighbor is just to start doing it.

When creating content for your social media marketing, especially if it's a live video, remember that it's more important that you get your message out then it is to have your hair perfect. People won't care what you look like if you're sharing tips to help solve their problem, remove their pain – or make them happy.

I once read, “imagine where you'd be a year from now if you started today.” I challenge you to start today. Stop listening to that voice and know that your message needs to get out if you expect people to support your business. And, social media is the perfect vehicle for that.

Social media marketing allows you to connect with others who find your presence valuable and are drawn to you for who you are and what your message is, unlike that obnoxious neighbor who wants to sabotage your efforts by focusing on insecurities.

So, go ahead. Embrace who you are in that moment and be willing to write about it, talk about it, record a video about it and share it with people who care.

Start today.

A Marketing Mistake Most Entrepreneurs Make

A Marketing Mistake Most Entrepreneurs Make

When you first started your social media marketing efforts, did you create accounts on Twitter, Facebook, LinkedIn, etc.?

Did you post on all of those accounts regularly?  Are you still posting?

In this article, you'll discover the one common mistake most entrepreneurs make when they begin their marketing efforts and what you can do to course correct.

Guilty.  When I first began my entrepreneurial journey, I thought that I needed to be everywhere right away.  I immediately went and created a Facebook Page, a Twitter Account, and a LinkedIn Company Page.  The thing is that I quickly became overwhelmed with the idea of having to keep up with all of these accounts.  So, I did what everyone else was doing, I set things up to automatically post from Facebook to Twitter and then to LinkedIn.  The automation was simple, but the results were crappy.

I wasn't getting the results I expected.  I expected people to embrace my content automatically, to comment and seek me out.  Yeah, that didn't happen.

Instead, I was practicing “lazy social media.”

What is lazy social media? It's when you see these half crafted posts with links back to the original Facebook post that are not native to the targeted platform but instead is automatically shared. Or, a shared Instagram post to LinkedIn that was filled with hashtags that looked out-of-place. You know those posts, they look something like this:

So, here's what most people do. They make the mistake of thinking they need to be everywhere. And whereas that's true, when you're first starting out, you don't need to do that.

Instead, pick one. 

Pick one medium, one social media platform that your existing and potential clients utilize and start there.  Make sure that it's a platform that you're comfortable using and understand the general rules of engagement on so that you get up and running quickly.  And, then focus on being REALLY GOOD there!

For example, my preferred platform is Facebook.  Why?  Well, because that's where my clients are, and that's where I am.  I'm comfortable using it.  I understand it. And, I'm on it regularly.  As a result, I can craft content quickly, I can engage with people and further our relationship, and I enjoy doing it.

Yes, I'm active on other platforms as well, such as Instagram, Twitter, LinkedIn, YouTube and SnapChat – but not nearly as active as I am on Facebook.  Once I mastered Facebook, only then did I start working on the other platforms.

Many of my clients are guilty of this as well. They become overwhelmed and ultimately discouraged with social media marketing because they just can't manage to be everywhere all of the time.  Maybe you've felt this way too?  Believe me, you're not alone.

My advice to you is this – pick one platform.  Once you've got your process down, you're posting consistently, engaging with your audience and taking those relationships offline, then you can go ahead and add a second platform.

If you do this, you'll be rewarded with a loyal following that will follow you on those other platforms as well.

In conclusion, you can reduce the overwhelm brought on by having to be on every social media platform known to man by choosing a single platform that you're comfortable with, making sure your audience is there, focusing on it, and mastering it to get your message out.   I promise that you'll notice so much more traction than if you were practicing lazy social media. What platforms are you most active one?

What Online Marketing And Peas Have In Common

What Online Marketing And Peas Have In Common

Are you wondering what you could be doing to market your business better online?

Do you feel like you're doing everything you can to ramp up your digital marketing?

In this article, you'll discover three things you can do today to ramp up your business marketing efforts to enhance your online marketing effectiveness.
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