Three Questions To Ask Yourself Before You Buy

Think before purchasing

social media courses

When I began my entrepreneurial journey, I was hungry to learn!  As a result, I’ve spent nearly $100,000 on programs, courses and tools that I felt would give me a slight edge.  Had I known then what I know now, I would have stopped and asked myself these three questions first: (more…)

Peak Performance: You Must Be Present To Win

Peak Performance Coach Rick Sessinghaus shares how we can be our best every day

Rick Sessinghaus - Winner Must Be Present - Peak Performance Coach

Being an entrepreneur is not an easy task. There’s so much that a person has to do just to make it through the day. And, at the end of the day, there may be the wonder of where the day actually went. So how do we, the entrepreneurs and solo-preneurs of the world succeed when there’s simply so much to do? We use these peak performance strategies… (more…)

Make Videos Your New Best Friend

Get more exposure on social media for free!

Marketing your business through videos on a budget

If you’re not using video to promote your business, it’s time you start!

Why?

Because video is currently the #1 way to capture the attention of the audience you’re going after for your business. And if that’s not reason enough, then consider these three reasons:
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On January 31st, I had the opportunity to speak about Social Media. We spoke about the following:

  • How to get started with Social Media
  • The types of things you should be posting
  • Where compassion and empathy comes into play with social media
  • How to get started with Facebook advertising
  • Why Facebook Live is important
Date: January 31, 2007
Time: 12:35 p.m.
Appearance: Getting Started With Social Media – Live on AM 1220 KHTS
Format: Radio

Calculating Lifetime Client Value

and how it relates to ROI

You put in all this money into marketing and then wonder if it was worth it. Has this thought ever crossed your mind?  Let’s face it, we’re entrepreneurs, of course it has! If you’d like to finally know if it’s worth it, keep reading.

Opening a new business can be extremely exciting, especially as momentum builds and clients start walking through the door. And rather than stop to evaluate our progress, we continue through daily routines of servicing and attracting clients, like a horse with blinders/blinkers on.  

It’s a thrill to move at such a quick pace, not worried about anything behind you, or on either side.  But there comes a time when you need to stop and take a moment to work out your numbers.

One of the numbers that we often miss is the Lifetime Client Value (LCV).  And, yet, it’s the one number that can really help us determine if we’re making the right decisions when it comes to marketing, and even in calculating your future income.

Wondering why?

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Warning: Social Media Charlatans Are Everywhere

Are you looking for a digital marketing agency to work with? Look out for social media charlatans

Avoid Social Media Charlatans

I love the term “charlatan” because it pretty much calls a person out.

Lately, it seems like every time someone leaves their employer, their fallback is to open up a social media agency.  I admit that it’s both flattering and annoying.

Flattering —  Because apparently, they feel that this is a growing industry filled with opportunity.

Annoying — Because many of these new pop-up agencies need this guidance themselves, but won’t admit it. In fact, they often think that they have a handle on digital advertising because they’ve posted and boosted before.

Why is this dangerous for marketers?

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Introduction To Facebook Ads

Creating promotions from your Facebook Page

Facebook Ads

Facebook can get your business in front of your ideal target audience with minimal effort.  I’m not aware of any other channel that does that.  Magazines, television, radio ad, newspaper, and even direct marketing may or may not get you in front of your ideal client.

If you’re like most small business owners, you probably fall into one of the following three categories: (more…)