Make Videos Your New Best Friend

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Marketing your business through videos on a budget

If you’re not using video to promote your business, it’s time you start!


Because video is currently the #1 way to capture the attention of the audience you’re going after for your business. And if that’s not reason enough, then consider these three reasons:

Building Influence: Part 3

Content that engages the masses

Building influence and rising above the noise is not an easy task.  I’m not going to lie to you: It takes work and plenty of it.  The question is: Are you willing to put in the work?  If you are, then you want to continue reading because I’m going to share with you three ways you can gain followers and gain influence on social media.


Building Influence: Part 2

Connect with others who share your passion

Getting started with social media is rather easy.  To open an account, all you need is a valid email address and a username.  Start posting interesting content, and just like that, you’ve created the foundation of becoming an influencer.  This is the reason that social media is so attractive: In a matter of minutes, you could have set yourself up to be “the next great thing” without even knowing it.

I previously introduced the idea of the hobbyist who finds herself sharing her passion for cooking through Facebook and inadvertently became an influencer.  An influencer is simply someone others listen to.  For example, think about the last time a recipe popped up on social media, and in that moment, you decided what was for dinner.  Unbeknownst to you, the person who made or shared that post influenced your next meal.

But how does one start down the road to becoming an influencer?  You need to establish a following.  Here’s the three-step process:


You may have heard this claim with increasing frequency lately: Relationships are the “new currency.” While it’s always been true that people do business with people they know, like and trust, the explosion of online social networking has led us to experience a fundamental paradigm shift in how we communicate — and, ultimately, do business — all over the world.

The New Relationship Marketing by Mari Smith (Hoboken, New Jersey: John Wiley & Sons, Inc, 2011), xxiii

Building Influence: Part 1

Harness your passion and share it with the world

Passion is a crazy thing.  Defined as “an intense desire or enthusiasm for something,” passion has swept us all up at some point in our lives.  Some of us find this huge, can’t-ignore-it-even-if-I-wanted-to passion that ultimately becomes our career, while others are happy finding passion in hobbies, causes or relationships.  Whatever your passion, you’re not alone.

The Internet has empowered us with the tools to explore our passions even further, while Social Media has enabled us to share them.  Whether it’s a tutorial on YouTube or a group on Facebook, we find ourselves with readily available resources at the click of a button.  You’re no longer left struggling to find a group who shares your interest; all you have to do now is build connections through Social Media.