Getting started with social media is rather easy. To open an account, all you need is a valid email address and a username. Start posting interesting content, and just like that, you’ve created the foundation of becoming an influencer. This is the reason that social media is so attractive: In a matter of minutes, you could have set yourself up to be “the next great thing” without even knowing it.
I previously introduced the idea of the hobbyist who finds herself sharing her passion for cooking through Facebook and inadvertently became an influencer. An influencer is simply someone others listen to. For example, think about the last time a recipe popped up on social media, and in that moment, you decided what was for dinner. Unbeknownst to you, the person who made or shared that post influenced your next meal.
But how does one start down the road to becoming an influencer? You need to establish a following. Here’s the three-step process: