Don’t lose those Facebook leads!

Don’t lose those Facebook leads!

What do you do with all of those Facebook leads that you've collected? It wouldn't surprise me if you said “nothing”. In fact, many business owners have a process in place to convert a client once they walk through their doors, but don't have a process in place to convert an online lead.  Would you like to know what to do? (more…)

Calculating Lifetime Client Value

Calculating Lifetime Client Value

You put in all this money into marketing and then wonder if it was worth it. Has this thought ever crossed your mind?  Let’s face it, we’re entrepreneurs, of course it has! If you’d like to finally know if it’s worth it, keep reading.

Opening a new business can be extremely exciting, especially as momentum builds and clients start walking through the door. And rather than stop to evaluate our progress, we continue through daily routines of servicing and attracting clients, like a horse with blinders/blinkers on.  

It’s a thrill to move at such a quick pace, not worried about anything behind you, or on either side.  But there comes a time when you need to stop and take a moment to work out your numbers.

One of the numbers that we often miss is the Lifetime Client Value (LCV).  And, yet, it’s the one number that can really help us determine if we’re making the right decisions when it comes to marketing, and even in calculating your future income.

Wondering why?

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