Ever wondered what the strategy to generate qualified leads through Facebook Ads looks like? Here’s what we did for one local gym… (more…)
If you’re not using video to promote your business, it’s time you start!
Because video is currently the #1 way to capture the attention of the audience you’re going after for your business. And if that’s not reason enough, then consider these three reasons:
On January 31st, I had the opportunity to speak about Social Media. We spoke about the following:
- How to get started with Social Media
- The types of things you should be posting
- Where compassion and empathy comes into play with social media
- How to get started with Facebook advertising
- Why Facebook Live is important
|Date:||January 31, 2007|
|Appearance:||Getting Started With Social Media – Live on AM 1220 KHTS|
You put in all this money into marketing and then wonder if it was worth it. Has this thought ever crossed your mind? Let’s face it, we’re entrepreneurs, of course it has! If you’d like to finally know if it’s worth it, keep reading.
Opening a new business can be extremely exciting, especially as momentum builds and clients start walking through the door. And rather than stop to evaluate our progress, we continue through daily routines of servicing and attracting clients, like a horse with blinders/blinkers on.
It’s a thrill to move at such a quick pace, not worried about anything behind you, or on either side. But there comes a time when you need to stop and take a moment to work out your numbers.
One of the numbers that we often miss is the Lifetime Client Value (LCV). And, yet, it’s the one number that can really help us determine if we’re making the right decisions when it comes to marketing, and even in calculating your future income.
I love the term “charlatan” because it pretty much calls a person out.
Lately, it seems like every time someone leaves their employer, their fallback is to open up a social media agency. I admit that it’s both flattering and annoying.
Flattering — Because apparently, they feel that this is a growing industry filled with opportunity.
Annoying — Because many of these new pop-up agencies need this guidance themselves, but won’t admit it. In fact, they often think that they have a handle on digital advertising because they’ve posted and boosted before.
Why is this dangerous for marketers?
When you open yourself up to do business, you’re also opening yourself up to critique.
Give an unsatisfied customer a smartphone, and just like that – social media sites become a pulpit of sorts. I admit: Addressing complaints is not the most glamorous part of social media or business, but there is a right and a wrong way to do it.
Let me give you an example.
A local business owner extended a promotion through one of those coupon sites, but it had expired. A woman purchased the offer but did not redeem it in time. When she contacted the business, she was informed of the expiration. She didn’t like that the coupon had expired and felt that it should be honored. The business owner agreed, however, she didn’t feel like she was treated correctly, so she took to the business’s Facebook Page to voice her dissatisfaction. The business owner responded to the complaint with the “rest of the story;” however, it only seemed to agitate her further, and comments continued on both sides. In the end, nobody appeared to be satisfied, and the woman took to a second social media channel to voice her dissatisfaction.
Now, had this exchange occurred in person, it probably wouldn’t have been that big of a deal. A conversation would have transpired, and everybody would have gone about their day. But since this conversation occurred on social media, it lingers.
So what could have been done differently?
Targeted Facebook Ads Masterclass
Straight from Mari Smith’s Inner Circle, Claudia Sheridan and Sally Hendrick are bringing you the inside scoop!
This LIVE presentation is only available LIVE, so please show up on time and ready to learn and get your questions answered from the pros!
What We Will Cover:
- Facebook Audience Insights to research your target market
- Boosting vs creating ads inside Power Editor
- Facebook Tracking Pixels and why they are important
- Copy that converts!
- The power behind lookalike audiences and when to use them
The Ultimate Guide to Getting Started With Social Media is the perfect book for the business owner who is unsure as to whether being on social media is good for your business.
This book is for you if:
- You’re unsure which social media platforms you should be using
- You’re unsure as to what types of content you should be posting
- You aren’t sure what to post
- You want to learn more about the costs of social media marketing
- You don’t have a Social Media Strategy.
- You want to make social media work for you.
This book is a result of the most common questions Claudia receives from Entrepreneurs who are not sure if they would be on social media or are simply unsure as to where to start. There are a couple of free bonus items offered in the book that you won’t want to miss!
Social Media Etiquette 101: Promoting your event on someone else’s event page without asking.
Partnering with another local event to promote your events together is one thing, but assuming that it’s ok to promote your event on another’s without having a conversation first is another. This is equivalent to hosting a party, only for “that guy” to show up, without a hostess gift, and start talking about nothing but himself the entire night. Nobody wants to invite “that guy” to the party, so don’t be “that guy” online.
Facebook can get your business in front of your ideal target audience with minimal effort. I’m not aware of any other channel that does that. Magazines, television, radio ad, newspaper, and even direct marketing may or may not get you in front of your ideal client.
If you’re like most small business owners, you probably fall into one of the following three categories: (more…)