If you’re not using video to promote your business, it’s time you start!


Because video is currently the #1 way to capture the attention of the audience you’re going after for your business. And if that’s not reason enough, then consider these three reasons:

1. Video improves conversion and sales
Studies show that consumers are more likely to make a purchase after watching a video. In fact, according to the State of Video Marketing 2017 report by wyzowl.com, 84% of consumers admitted to being convinced to purchase after watching a brand’s video.

2. Videos help build trust
We’ve heard the saying that people have to know you, like you and trust you before doing business with you. But how do you build trust with someone you haven’t met? The key is to stop selling! Instead, start sharing interesting and useful information with them. Mark Schaefer, author of Known and multiple other best sellers, once stated that:
[shareable cite=”Mark Schaefer” text=”Focus on ignition, not just content, on trust, not just traffic, and on the elite people in your audience who are spreading and advocating your content. – @markwschaefer” width=”80%”]“The new era demands a focus on ignition, not just content, on trust, not just traffic, and on the elite people in your audience who are spreading and advocating your content.”[/shareable] Video does this. Video content is the most likely to engage viewers and ignite emotions. Don’t be afraid to encourage the people in your audience, your members, to share their stories with the audience you’re trying to attract.

3. Video appeals to mobile users
With over 80% of people accessing social media channels online, it’s important that content is presented in a way that is easy to consume.

How do you create video if you don’t have all of the fancy equipment?

Here’s the thing, if you have a smartphone, then you already have the tools you need to create fun and engaging videos.

Video Creation Checklist:
[ ]  Decide on the topic
[ ]  Decide on the subject – the person starring in your video
[ ]  Select a place that will allow you to record without too much noise interference
[ ]  Make sure that the areas is well lit
[ ]  Start recording.

It’s ok if you’re not a professional. The truth is that if you have a steady hand, ample lighting and good sound, your video will work just fine for social media.
If you’d like to step up your smartphone recording game, consider picking up a few gadgets, like a microphone, a monopod or a tripod, or a stabilizer. Here are a few things I use:

  • A microphone which I can attach to my clothing. My favorite is the Rode smartLav+ Lavalier Microphone. It’s easy to use, offers great sound and is small enough to toss in my bag.
  • A selfie stick so that my videos aren’t all “extreme closeups”. My favorite is a monopod/tripod/selfie stick by Smatree. It’s lightweight and extremely versatile. It works great with my phone, 360 camera, GoPro, etc.
  • If I’m going to do any walking while recording, then I’ll use a WenPod SP1 Gimbal Stabilizer – this helps keep the phone steady. It fits comfortably in the hand because it has a joystick-like handle. It even has a motor which rotates your phone smoothly when you adjust a lever.

Would it help if I shared with you a list of all of my recording tool – like which lighting kit I use, camera, etc? What if I included a quick checklist?

Cool, because I created it for you already! –

But remember, these are all “nice-to-haves” not “got-to-haves” when it comes to recording a video. The key is good sound, good lighting, and a steady hand. Now go record!

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